0n 26 Jan, the NME Nominations were announced, on there website and their magazine. in their magazine they have different music artists, be asked different questions about who they think will win different awards. all the interviews were placed in different sections compared to the ads for the event its self these are put by main articles and , by doing this, it advertises the event, but also if reader skip over the advert pages they will see these small articles, which give the the show more awareness.

the different between both of these types of advertising is that the the adverts on the advert pages are directly about the show it self, but not only are they nominations just for music but for other characteristic of people such as in hero's and villains but also TV shows and films including the artwork that is done for the artist . by doing this the NME awards are not just a music award show but is aiming for a a different target making it wider and aiming for more people. By doing this the event has been advertising as in not been taken serious but bit of fun.

Best British Band

• Arctic Monkeys
  
• Biffy Clyro
  
• Kasabian
  
• Muse
  
• Oasis

Best International Band

• Green Day
  
• Kings Of Leon
  
• Paramore
  
• Vampire Weekend
  
• Yeah Yeah Yeahs

Best Solo Artist

• Dizzee Rascal
  
• Florence And The Machine
• Jamie T
  
• Julian Casablancas
  
• Lady Gaga

Best New Band

• The Big Pink
• Bombay Bicycle Club
• Mumford & Sons
  
• The xx
  
• La Roux

Best Live Band

• Arctic Monkeys
  
• Kasabian
  
• Muse
  
• Radiohead
  
• Them Crooked Vultures

Best Album

• Arctic Monkeys – 'Humbug'
  
• Kasabian – 'West Ryder Pauper Lunatic Asylum'
  
• Muse – 'The Resistance'
  
• The Cribs – 'Ignore The Ignorant'
  
• The Horrors – 'Primary Colours'
  

Best Video

• Arctic Monkeys – 'Cornerstone '
  
• Biffy Clyro – 'The Captain'
  
• Kasabian – 'Fire'
• The Maccabees – 'Can You Give It'
  
• Oasis – 'Falling Down'
  

Villain Of The Year

• Noel Gallagher
  
• Liam Gallagher
  
• Simon Cowell
  
• Kanye West
  
• Lady Gaga

Worst Dressed

• Lady Gaga
  
• Matt Bellamy
  
• Katy Perry
  
• Liam Gallagher
  
• Elly Jackson, La Roux

Worst Album

• Green Day – '21st Century Breakdown'
  
• Lady Gaga – 'The Fame'
  
• The Jonas Brothers – 'Lines Vines Trying Times'
  
• U2 – 'No Line On The Horizon'
  
• Arctic Monkeys – 'Humbug'

Worst Band

• Green Day
  
• Oasis
  
• Jonas Brothers
  
• Paramore
  
• JLS

Best TV Show

• The Inbetweeners
  
• Never Mind The Buzzcocks
  
• Peep Show
  
• Skins
  
• True Blood

Best Film

• (500) Days Of Summer
  
• In The Loop
  
• Inglourious Basterds
  
• The Twilight Saga: New Moon
• Where The Wild Things Are
  

Hero Of The Year

• Beyoncé Knowles
• Noel Gallagher
  
• Rage Against The Machine
  
• Matt Bellamy
  
• Alex Turner

Best Dressed

• Lady Gaga
• Liam Gallagher
  
• Noel Fielding
  
• Florence Welch
  
• Karen O
  

Best Album Artwork

• Muse–The Resistance
  
• Green Day-21st Century Breakdown
  
• The Cribs–Ignore The Ignorant
• Kasabian–West Ryder Pauper Lunatic Asylum
  
• Manic Street Preachers–Journal For Plague Lovers