NME

NME keep everyone updated every week with different information about what is going on with show, they do this by using their own website, posting blogs, they started doing this before december.telling followers what will be happening and when voting will be starting and how you can vote, for you you want to win.

The first mention of the nme awards, was their awards show tours and who with be playing at the tours. this was accented on nov 9 2009. they talk about where they will be playing and dates.
the artist that are playing this years tour are Maccabee, bombay bicyle club, the big pink and the durms. they kicked of the tour for a two week tour leading up to the big night of the events. giving prices and dates for the sale.

the acceneing of the tours help to promote the show, as people liek these bands will look at tours dates and see the why these gigs are happening.