direct mailing

As people are now coming to be more and more technical based, it is very important that event that are promoting their event must keep update by sending emails, instead leaflets thought the post. It is a wiser choice to send direct mail as more people are able to check their emails and be on the internet through their phones or at work.

The NME send a direct email out every week, just before their own magazine has been sent out. On this direct mail it talks about happening at the awards show and the running up to it. The Manchester tattoo shows did not send out any direct mailing, and when signing up to a few times it did not seem to work. This very big problem as people may not have been aware of the news that was been posted on their website.

Sponsorships

As the Manchester international tattoo show they are sponsored by many different company, as it is a small event and it need funding to be help to run, these sponsorship are very big labels and suitable for the type of event.



Sponsorships are very good idea as they help to gain awareness of the event, but also people may attend the show just for the sponsor as there will be stall there.
This is very good idea to have at event as it help with cost and gain more publicity, they seem to relay on this to much as they have not done much marketing else where.
MNE awards show has it own sponsorship as it gains money for other areas such as the magazine, gigs, but the other sponsorship they have is shock waves.

websites

The website to both the event is both very different, as they have to choose to be set out in very different ways. For the NME awards show website is not direct website as it is for the NME Company itself where you have to search for the information about the award show. Where as the Manchester tattoo show is direct and their website is just about the event itself. You do not need to search for it as it all there. It would be ideal to have a more direct website as it better than having to research for the information.
If someone just fell open on to the website having the information about the event would be more realistic and would understand the event straight away. Having a website for promoting is important to keep it update with regular information.
Unfautenly Manchester tattoo show were not the best at updating their website and keeping people informed about what was going on in the event. The NME website keep their website very up to date talking about the different things that were going n with the event and the lead up to, using different materials such as videos, interviews and blogs which keeps people more interest. For setting up a website for an event it would best to make sure that keeping viewers update is important to make sure that they are kept interested and what to attend the event.
The NME website looks more interesting and would draw me more into their events. the tattoo show website is very boring and has not really been thought about such as the their poster, no imaginations, just PLAIN boring. once again nobody thought of using the artist they where advertising on their events.

Tit4Tat

Tit4tat is a charity who have been chosen as the main charity for the 9Th annual show for Manchester show.

By choosing choosing to use a Charity Can aim for different people, for example this charity is about women who have been effected breast cancer, this press release is on the website, on this press release talks about story a women went through breast cancer to give back their beauty to them and feel better about themselves.
it a very wise chose to use the charity as its is based on tattooing but also it a very well know illness that has taken away many peoples life's and ruined peoples life's.


Tit4Tat

Tit4Tat is a newly formed charity, working in conjunction with Pennine Acute Hospitals Link4Pink, raising money for The Victoria Breast Unit at The Royal Oldham Hospital. Our objective is to raise money for a tattoo machine that will enable patients to have an areola tattooed on after breast reconstructive surgery. This procedure is already being performed successfully throughout the world including North Manchester General Hospital which is where current patients need to be referred to.

1 in 9 women and 1 in 100 men are diagnosed with breast cancer so the chances are at some stage in our lives most of us will know someone who has been diagnosed with this disease. For some the treatment will be a mastectomy which is physically, emotionally and psychologically devastating and traumatic.

I was one of those people affected when my best friend Toni was diagnosed with breast cancer in September 2009. She had to have a mastectomy and she is now undergoing reconstructive surgery and will eventually have an areola tattooed on her newly reconstructed breast. It was whilst discussing the reconstruction with her surgeon that he mentioned that they didn’t have their own tattoo machine at The Victoria Unit and it was then that Toni promised that she would raise the money for the machine and so Tit4Tat was born.

We will be at Manchester Tattoo Show on the 6th & 7th of March 2010. The organisers have very kindly "adopted" Tit4Tat as the show’s officially supported charity. The link is pretty obvious and the show is the ideal place to demonstrate that not only is tattooing a form of body art but it also helps to give women who choose to have reconstructive surgery a way of regaining their lost femininity.

We hope this has given you a brief insight into what it is we are trying to achieve and we hope you will pop along and see our stand at the Tattoo Show and of course give generously.

Poster

Poster.

The poster is for the Manchester international tattoo show.

the poster for the show is not the most eye catching, a little boring, if this was in a shop or put up some where, people would just work pass it without knowing its there.
the poster itself has as the information that it needs, to tell everyone about the event.
this poster does not look like its had time taken on this poster.
the created of the poster have not be given a very clear brief, explaining what it meant to be, also it seems that they may not of had department for marketing, or anyone for artwork.
to say that the event is a tattoo show, where artist draw on people with needles, who makes beautiful piece of art work, and they came out with this poster.
they should of use the artist or ask them to come up with a better poster that is eye catching and useful. or use this as a running competition that could be held to get the event more before hand and then the winner poster is used for the event it self.
this poster is very boring, it does not interest me at all, it doesn't not have any bright colors, no design to bring me into read it, if it was on the wall.
i can tell that it poster is design just for tattoo artist, but they also well if they were not looking for it then they would miss it. even having the artist's names that are showing, it is too small to even catch any names.
At the very top of the poster they have placed the sponser, by doing this they will attacked different people who may have different interest then just tattooing. Such as the Vans on the wall logo, as these company are skating company, they supplies boarding shoes are the most famous for, but also doing other clothing.

This poster is from Singapore Tat 2 show 2010


I have used this one as example at the different to the Manchester poster, to me this is fair better idea to use this poster for a tattoo show, this one is showing a very classic desgin, already bring people into the this poster. it doesnt have too much writing just the right information, that needs to be there.

To me it looks like that they have taken their time on this poster, thinking who there aiming at, how to bring people into the that poster.

Using the tattoo gun, on the poster show very clear what this poster might be advertising.

Placings

The placing of the poster is very important, they have to look at the different magazines that they should place them in, such as 'Tattoo energy' or tattoo scout' these are British based tattoo magazine these are one the biggest tattoo magazines. It would not be wise to put them in some such as as the American base magazine as they American, and based over there, these magazines such as 'Skin & ink'

both events

Over view of both events

As both events are very underground, as the target market is a very limit and not fouvered by the very large scale. so it is important both events to make sure that they scuessed in their events they have to make sure that they target the right martieals for advertising, what and where they should market it, what their target market will be.so so far i have only found out that the Manchester tattoo show has only advertised their event only on their own website that they have set up, on the website they have is a poster that you can downloaded from the website.

as the NME award show is a lot bigger compared to the the tattoo show, so has a bigger market to aim for, an more chances are using different areas of marketing. as NME has it own website, magazine, direct mailing, advertise on HMV, and advertising on radio 1.

artist for the tattoo event

International Artists

Liorcifer, New York, USA
Alingsås Custom Tattoos, Sweden
Calaveras y Diablitos Tattoo, Barcelona, Spain
Tattooligans, Greece
Tattooland, Greece
Akis, Greece
Sake, Greece
Troublebound, Canada
Tattoo Zoo, Cork, Ireland
264 Customs, Hollywood, USA
Otherside Tattoo, Germany
Tattoo Nouveau, Germany
Prague Ink Space, Czech Republic
Tattoo Studio Marda, Czech Republic
Black Jack Mosher, USA
Paco Excel, San Jose, California, USA
JMD, Ireland
Simply Tattoo, Finland
Inner Sin Tattoo, Germany
Carlos Canal, Los Angeles, USA


Englands Finest

Dan Gold - London Ink & 13 Ink
Nicole Lowe - London Ink & Good Times Tattoo
Joanna Talbot, 13 Ink Tattoo
Mark the Shark, 13 Ink Tattoo
Paul - Voodoo Tattoo
Saz - Saz's Tattoo
Rampant Ink
Native Ink
Body Art
Rod Medina, Kings Cross Tattoo
Snappy, Kings Cross Tattoo
Gung Ho Tattoo
Sista Sammy, Fallen Angel
Jason Steel, Fallen Angel
Picton Tattoo
Triple AAA
Alans Tattoo
Studio 81
Vivid Art Tattoo
Stuart Swain Tattoo
Eagles Wing Tattoo
Ink V Steel
House of Pain
Leylines
No Regrets
ABH Tattooing
Etched in Ink
Naughty Needles
Alzone
Shadys Tattoo
Ash's Tattoo




Dark Passions
Think Tattoo
Evolution Tattoo
Addictive Ink
Border Rose Tattoo
Ruby Arts
Black Crown Tattoo
TTT Tattoo
Momento Mori
New Romantic Ink
Skunx Tattoo
Ultimate Skin
Grizzly Art
State of Art Tattoo
Tattoo Zoo
Golden Dragon Tattoo
The Bolton Tat Shop
Droylsden Tattoo Studio
Studio Odyssey
South Coast Ink
Sinkin Ink
New Tribe Tattoo
Inkspirations
Micheal Rose Tattoo
Inkwerx
Design 4 Life
Northern Soul
Jolie Rouge Tattoo
Steve Potton Tattoo
Aurora Tattoo
Skin Graffiti
Royal Ink
New Tribe Tattoo



Graffitti Artists
Nylon, Dabl, Krek, Mac1, Akse, Ruse, Kelzo

Nme magazine

NME have their very own music magazine, during the lead up to the awards they have placed many different adverts for the different events, tour and shows they will be doing that are involved with the award show. their are different interview with the different artist that have been namationed for an award or who is doing the tour or shows. giving readers and followers the inside into the event and the bands themselves and how they fell they done. An advantage of having their very own magazine they don't need to pay for advertising, also they don't need to find out which type of target market they need to aim for, as the people that already buy their magazine are teh people who are intrested in the event already read the magazine.

if they only aimed at just this magazine and didn't advertise in anyother magazine such like music magazine. music magazine cost a bit to buy, so people my be put of buying it, which would stop finding out about the event.

0n 26 Jan, the NME Nominations were announced, on there website and their magazine. in their magazine they have different music artists, be asked different questions about who they think will win different awards. all the interviews were placed in different sections compared to the ads for the event its self these are put by main articles and , by doing this, it advertises the event, but also if reader skip over the advert pages they will see these small articles, which give the the show more awareness.

the different between both of these types of advertising is that the the adverts on the advert pages are directly about the show it self, but not only are they nominations just for music but for other characteristic of people such as in hero's and villains but also TV shows and films including the artwork that is done for the artist . by doing this the NME awards are not just a music award show but is aiming for a a different target making it wider and aiming for more people. By doing this the event has been advertising as in not been taken serious but bit of fun.

Best British Band

• Arctic Monkeys
  
• Biffy Clyro
  
• Kasabian
  
• Muse
  
• Oasis

Best International Band

• Green Day
  
• Kings Of Leon
  
• Paramore
  
• Vampire Weekend
  
• Yeah Yeah Yeahs

Best Solo Artist

• Dizzee Rascal
  
• Florence And The Machine
• Jamie T
  
• Julian Casablancas
  
• Lady Gaga

Best New Band

• The Big Pink
• Bombay Bicycle Club
• Mumford & Sons
  
• The xx
  
• La Roux

Best Live Band

• Arctic Monkeys
  
• Kasabian
  
• Muse
  
• Radiohead
  
• Them Crooked Vultures

Best Album

• Arctic Monkeys – 'Humbug'
  
• Kasabian – 'West Ryder Pauper Lunatic Asylum'
  
• Muse – 'The Resistance'
  
• The Cribs – 'Ignore The Ignorant'
  
• The Horrors – 'Primary Colours'
  

Best Video

• Arctic Monkeys – 'Cornerstone '
  
• Biffy Clyro – 'The Captain'
  
• Kasabian – 'Fire'
• The Maccabees – 'Can You Give It'
  
• Oasis – 'Falling Down'
  

Villain Of The Year

• Noel Gallagher
  
• Liam Gallagher
  
• Simon Cowell
  
• Kanye West
  
• Lady Gaga

Worst Dressed

• Lady Gaga
  
• Matt Bellamy
  
• Katy Perry
  
• Liam Gallagher
  
• Elly Jackson, La Roux

Worst Album

• Green Day – '21st Century Breakdown'
  
• Lady Gaga – 'The Fame'
  
• The Jonas Brothers – 'Lines Vines Trying Times'
  
• U2 – 'No Line On The Horizon'
  
• Arctic Monkeys – 'Humbug'

Worst Band

• Green Day
  
• Oasis
  
• Jonas Brothers
  
• Paramore
  
• JLS

Best TV Show

• The Inbetweeners
  
• Never Mind The Buzzcocks
  
• Peep Show
  
• Skins
  
• True Blood

Best Film

• (500) Days Of Summer
  
• In The Loop
  
• Inglourious Basterds
  
• The Twilight Saga: New Moon
• Where The Wild Things Are
  

Hero Of The Year

• Beyoncé Knowles
• Noel Gallagher
  
• Rage Against The Machine
  
• Matt Bellamy
  
• Alex Turner

Best Dressed

• Lady Gaga
• Liam Gallagher
  
• Noel Fielding
  
• Florence Welch
  
• Karen O
  

Best Album Artwork

• Muse–The Resistance
  
• Green Day-21st Century Breakdown
  
• The Cribs–Ignore The Ignorant
• Kasabian–West Ryder Pauper Lunatic Asylum
  
• Manic Street Preachers–Journal For Plague Lovers

NME

NME keep everyone updated every week with different information about what is going on with show, they do this by using their own website, posting blogs, they started doing this before december.telling followers what will be happening and when voting will be starting and how you can vote, for you you want to win.

The first mention of the nme awards, was their awards show tours and who with be playing at the tours. this was accented on nov 9 2009. they talk about where they will be playing and dates.
the artist that are playing this years tour are Maccabee, bombay bicyle club, the big pink and the durms. they kicked of the tour for a two week tour leading up to the big night of the events. giving prices and dates for the sale.

the acceneing of the tours help to promote the show, as people liek these bands will look at tours dates and see the why these gigs are happening.

Dan Gold

Dan Gold will be judging the Manchester international tattoo show for the best design. Dan has been known for working with louis molloy, and nicole lowe who will also be displaying work at the event, at London ink, which is a TV program on discovery channel.

Dan Gold has been doing tattooing and also a graffiti artist and is an ideal person for a judge at the show. he has been tattooing for over 20 years, as he also does graffiti he brings that into his tattooing giving a unique feel also at Dan gold is an very out going person, putting wild ideas into his tattooing and his personality will work well for the event dan has tattoed may foumous people such at kate moss whom has also tattoo him. Dan will be choosing the winner at the hard rock cafe after party and giving the artist the award there.

The Manchester international tattoo show is on it's ninth year, this were it bring tattooist from all round the world, who have been tattooing for very long time and to thoughts who have just started out. also the event there is people doing pericing. the show is joined my the hard rock cafe, there will be a competition for the best tattoo desgin, this Will Be judge by Dan Gold who in tattoo from London ink which has been featured on series of programs.

there are over 100 tattoo artist at the show, where they will have displays of their work on show, also there will be tattooing going on. also at the event their will be a graffiti wall with well known artists to the graffiti world.

this event is very underworld, tattooing, pericing and graffiti is coming more well known but still aiming at a small group of people, the tattoo event have to make sure what marketing advertising they should use and make sure they us the right martial.

Marketing

In any businesses marketing is important to make sure that you meet the needs and wants of your customer and making profitable for you. when marketing is used, it is usually used when company is wanting to sell a product or service they may have created.

The businesses has to look at many different factors for their product or service.

• potential customers.
• what their needs maybe.
• the needs the customers may have, and see if the product or service can met them.
• how they should meet them.
• looking at the competition
• what area you product should be in ( niche market)
• pricing
  

The areas i Will be most looking at for my two events are is the advertising and promotion.
there are different types of advertising, that each event may use depending on how much they have to spend or what best advertising is best to reach the target audience that they are aiming for.

Internet advertising

one of the most modern ways of advertising is using the online advertising, this is where they may use online banner ads, these are where you may go onto a website, at at the top of the page there be an advert. online advertising is used more is now as a lot more people are using Internet for work such emails, researching, people are using the Internet for socializing, such as facebook, twitter, myspace and bebo.





Advert could be used on here in may different ways, depending which site they may be using and who they maybe aiming for. banner are improving, and have to keep up to date with modern technical, banner can have very sophisticated animation, large sky spcarers, basic banner and ads that can be expanded.





this advert is example of online banner, where i found it on the NME website. this banner is a changing banner, with different information, and different pictures also with specking.

newspaper and magazine advertising

the most common form of advertising is using newspaper and magazine, these are most commonly used as they are the cheap form of advertising but the bigger the sprend the more money it will cost. Using newspapers/magazine is is important to remember what tpye of product you are selling, which is important as you need to look at the demographic, aduiance and they type of newspaper/magazine. when using these as advertising you have to keep it simple, making sure the right and important information is placed in it.


radio advertising

when using radio advertising you have to make sure that you hit it dead on the mark, to suscessed on using radio ads. this is because you have to make sure that you are using the right radio station, becasue you have to reacearch what you target market will be and which station they may listen to,but also waht times they maybe listening too. when looking at radio sation you need to depmand if you are going to broadcast it local or national.

Televison advertising

using a television advertising is one of the most expenice form of advertising, this is because when using an advert on tv, you have to pay every time it is shown, also depending on what the channel you have put it on, also looking at what time you want you advert to be played.

NME shockwaves award show

The shockwaves award show is on teh 24th of feb, but will be shown on tv on Friday.

The show is aimed at underground music, also for films, some of the awards are not all good as there are some award for worst dressed, worst band and worst album. as the show, is an award show, artist will be celebrating and most likely to drinking so it wise for this not to be soon on TV live until they have edit it also as you can tell by the award it self which is a rude figure hinting at the awards show Will Be like. The event will be held 02 academy brixton in London. it Will Be broadcast over their own radio station as the event happens it self there Will Be updates and blogs on their website but also videos, and photos.

Manchester International Tattoo Show & Shockwaves NME Awards Show

The two events i have chosen to do are the 9th Annual Manchester International Tattoo Show which will be held on the 6th and 7th of march, my other is the Shockwaves NME Awards show which is held on the 24th of Feb which will be shown on channel 4 on Friday night at 11:25 pm . i will be following the run up to the event and it the event it self. were i will be following the marketing ideas and techniques they use to create awareness and an atmosphere for these events. During this time i will be looking at the marketing techniques that they us and commenting on these ideas, and comparing the two events.